Hey there, friend. I see you. Heck, in a previous life I was you! You’re a heart-centered, multi-passionate nonprofit leader who wants to get the world to understand the impact your organization makes.
You’re a changemaker. THE WORLD NEEDS MORE OF YOU.
But, you’re also only ONE PERSON. Well, you’re in luck! I’ve made it my life mission to make life easier for YOU! I’ve created a one-stop-shop for nonprofit marketers to have all the comprehensible resources you need in one place.
Here are a few of the ways I can help you LEVEL UP!
I love nerding out about nonprofit marketing!
Social media marketing, image and video storytelling, marketing strategy, and website design - that's my jam! You can have tools, resources, templates, and strategies to share your nonprofits story with efficiency, ease, and incredible impact (without chaos and wheel-spinning). I’ll show you how to get people to know and care about your organization - and ACT (aka donate that moolah)!
❝ As a nonprofit Executive Director I am very passionate about the work I do. I also know that I am so close to the work and so caught up in the daily details it is difficult to focus on telling our story to potential donors. Kelly spent time learning who we are and how best to tell our story. While I focus on being the best at what we do, her team does the best at what they do, telling our story and asking for support. The results we have experienced speak for themselves.❞
Rev. Dr. Stacey Brohard, retired Executive Director, The Good Samaritan Inn
Nerd out with us on Insta!
What’s new in nonprofit marketing?
We've all been there. Boring conference chicken. Even more dry speakers. And, we're sitting at the fundraiser just waiting to write a check and run home to catch up on this season of The Bachelor. Are you ready to improve your next nonprofit fundraiser? Or even better - turn your fundraising attendees into regular donors?
So if you're like most nonprofits, you've probably done this Giving Tuesday thing over and over again and, potentially, unsuccessfully. So, before you get started diving into Giving Tuesday this year, I want you to ask yourself these six questions about whether Giving Tuesday is right for your organization.
For almost all nonprofits, the last 3 months of the year are THE MOST important. 31% of all annual gifts come in in December. With Giving Season Just around the corner, check out these 10 tips to do Giving Season right as a nonprofit fundraiser!
Most fundraising content I read doesn’t have a story. But to increase donations during your next nonprofit fundraising campaign, you need to tell the story. Stories evoke feelings from your potential donors. So you should use storytelling to evoke feelings in your next fundraising campaigns.
Donor messaging is such a vague space people oftentimes don’t know what to do or where to start. Sometimes it’s because nonprofits want to cut corners, get creative, and forget about their branding. But the truth is, your agency’s branding should guide what kind of messaging you need to show donors, what that messaging looks like, and how you'll do it.
When I launched Grit HQ a little over a year ago, I knew I needed to develop my audience.
So, I decided to do the social media thing. Create a Facebook page, start tweeting, changing my personal Instagram to business...
I've spent 12+ hours editing videos and then $60 boosting Facebook videos that I charged less than $250 total. I've done the math. There are projects I am LOSING money on.
Need a trifold brochure? No you don’t. You need a 30-minute brand consultation. Erica was one of my first clients when I launched Grit in April 2017. She is a woman with a marketing background in corporate America who also happened to have a pretty rad style.
If you're a nonprofit, chances are you don't have a graphic design and social media expert doing your marketing. Those people cost money.
But, it doesn't mean your volunteer, working board member or administrative assistant who doubles are your marketing coordinator can't still be a nonprofit marketing superstar!
Learn how Emily Steele, a volunteer and our Grit HQ Public Relations Consultant has developed and "failed forward" with her trials and tribulations in marketing a community theatre in Decatur, Illinois.
Have you ever wondered if or why you should use content marketing for your business?
Whether you're a small business or larger firm, you need to use content marketing to grow your business.
My clients know my 3 favorite letters: ROI. Well, investing time or money in content marketing can bring a huge return on investment for your business.
You have a million and one things on your nonprofit's to-do list. And you already regularly engage your donors in a newsletter (right?). So you're either unconvinced, or on the fence, about adding an e-newsletter to your nonprofit's endless to-do list.
I constantly hear nonprofits say “we use PayPal to collect donations online.” I want to respond: “And, how many donations do you collect?” Certainly not many. Stripe, PayPal, and other online money collection options are built to do just that - collect money. These platforms are not built to be user-friendly OR entice people to donate.
I launched my business because I saw a gap in the market. Marketing firms charged up the wazoo for website design, branding packages, and logos for nonprofits. There were very few easy-to-use, content-focused marketing options for nonprofits and small businesses. This made my heart hurt...
Grit HQ offers creative solutions for nonprofits and small businesses. We work with our clients to tell their story and build relationships online.
With the relaunch of Grit HQ, there was one thing I was certain of: I am going to list my prices on my website.
It was 2016. I was the Director of Public Relations and Development at MRI. Mike with MW Made It and I collaborated on an awesome, branded poster for the first ever Decatur Craft Beer Festival.
The branding for the event was awesome. The logo was awesome (props, Mike!). The poster was awesome. We sent the poster to the printer and distributed matching flyers to 500 or so people. I was really proud of it.
Until I noticed after printing and sending everything out to a gazillion people that “souvenir” was spelled wrong.
Do you use an excel spreadsheet to keep track of donations?
Maybe you have that long notes section that reflects most of the donations that have come in over the last few years... well, except for those three months the volunteer bookkeeper was on maternity leave.
Ready to level up your annual donation solicitation letter? Then check out these tops tips in the live appeal letters workshop! This workshop is complete with actionable tips and tricks to raise more money with your annual appeal letter - by reviewing actual nonprofit appeal letters.